Extreme Direct Marketing

June 30, 2006 at 11:28 am Leave a comment

posted by hal…

Our colleague Nathan brought this to our attention. It’s a short film on Wholphin about a Steven Meyer, a self-proclaimed “active advertiser” or “street dancer.”

Basically, he dances and cavorts in a crazy fashion while waving a sign or nutty prop for his sponsor. He claims to have produced a 25% lift in K-mart stores where he has performed.

Now that’s direct response advertising.

Have a happy Fourth!

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Entry filed under: Advertising, Humor, Marketing.

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