Lord Saatchi: Advertising is Dead

June 22, 2006 at 10:40 am 1 comment

posted by hal…….

As reported in the Financial Times online, Lord Maurice Saatchi has announced “I feel as though I am standing at the graveside of a well-loved friend called advertising.”

More on this shortly, but the gist of his argument is that technology, sociology and psychology have come together in a combustible mix to divide our world into under 25 “Digital Natives” and over 25 “Digital Immigrants.”

If you want a good summary right now, go to Brand Republic.

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Entry filed under: Advertising, Internet, Marketing, The Media Landscape, Web 2.0.

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