Show ‘Em the Money

posted by Greg…….

The other day I wrote that when it comes to newsletters, people only want to read about things relevant to themselves. Let me go one step further. Whether you are an individual employee answering to your employer, a business unit reporting to a division, a service firm with clients, or a corporation with shareholders – at the end of the day, it’s all about how you make or save them money.

Applying this to newsletters then: What’s more relevant to business people in decision making positions than how to save or make them money? Create content that squarely addresses this subject and you have a winner! MarketingSherpa’s case study, How to Create Email Newsletter Busy Execs Will Consistently Open, Read & Click On, covers going about this.