Extreme Direct Marketing
June 30, 2006
posted by hal…
Our colleague Nathan brought this to our attention. It’s a short film on Wholphin about a Steven Meyer, a self-proclaimed “active advertiser” or “street dancer.”
Basically, he dances and cavorts in a crazy fashion while waving a sign or nutty prop for his sponsor. He claims to have produced a 25% lift in K-mart stores where he has performed.
Now that’s direct response advertising.
Have a happy Fourth!
Entry Filed under: Advertising, Humor, Marketing. .
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