Comments on: Digital Immigrants and Natives (more) http://brooksbell.wordpress.com/2006/06/26/digital-immigrants-and-natives-more/ Commentary & Conjecture about ads, marketing, design & stuff Tue, 21 Aug 2007 23:30:03 +0000 http://wordpress.com/ hourly 1 By: brooksbell http://brooksbell.wordpress.com/2006/06/26/digital-immigrants-and-natives-more/#comment-9 brooksbell Wed, 28 Jun 2006 18:53:53 +0000 https://brooksbell.wordpress.com/2006/06/26/digital-immigrants-and-natives-more/#comment-9 Combined with this phenomenon, I think that the segmenting of media into 200+ TV channels and thousands (or millions) of blogs and web sites on the Internet will lead to less expensive and more frequent niche advertising programs over large-scale multi-million dollar campaigns. Instead of one brilliant campaign coming down from the mountain etched on stone tablets, I think companies will start tending toward many small campaigns with quick turnaround. Jes Combined with this phenomenon, I think that the segmenting of media into 200+ TV channels and thousands (or millions) of blogs and web sites on the Internet will lead to less expensive and more frequent niche advertising programs over large-scale multi-million dollar campaigns.

Instead of one brilliant campaign coming down from the mountain etched on stone tablets, I think companies will start tending toward many small campaigns with quick turnaround.

Jes

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