Lord Saatchi: Advertising is Dead
June 22, 2006
posted by hal…….
As reported in the Financial Times online, Lord Maurice Saatchi has announced “I feel as though I am standing at the graveside of a well-loved friend called advertising.”
More on this shortly, but the gist of his argument is that technology, sociology and psychology have come together in a combustible mix to divide our world into under 25 “Digital Natives” and over 25 “Digital Immigrants.”
If you want a good summary right now, go to Brand Republic.
Entry Filed under: Advertising, Internet, Marketing, The Media Landscape, Web 2.0. .
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1. Ad Lounge » Digital Immigrants and Natives (more) | June 26, 2006 at 11:57 am
[...] Last week, as reported here and elsewhere, Lord Saatchi, the Briritsh advertising icon, pronounced advertising as we know it dead. [...]