Dime Store Packaging

posted by hal…….

With all the fancy marketing talk going around these days, it’s good to occasionally recall simpler times. So let’s all take a moment to reflect back when it was okay to call your product “Plastic Hut” instead of something like “Agricultural Education Center.”

This little site – Dime Store Packaging – contains a couple of dozen hilarious packaging concepts from the days of the dime store.

(Thanks to Cory at BoingBoing!)

Relevance

posted by greg…..

One of the more popular online marketing buzzwords is “relevance,” and a lot has been written about the impact of landing page optimization and behavioral targeting toward this end. In today’s iMedia Connection alone there were two such articles: BT Puts Theory into Practice Online by Bill Gossman (http://www.imediaconnection.com/content/9829.asp) and Radical Simplicity for Web Design by Jamie Roche (http://www.imediaconnection.com/content/9849.asp). But let’s not overlook the impact of developing creative that serves to gratify needs. Like fishing, you have to use the lure that best attracts your target, or when thinking about developing creative for your target audience, think like your target audience. For example, casual gamers like to be rewarded when playing, they respond to the immediate gratification that short word or card games present. If casual gamers are your target audience, for example, then craft a marketing campaign that appeals to these sensibilities, by making the campaign itself a game within a game with a clearly defined and gratifying reward system.